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How it all started
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In November 2003 Monarch inaugurated three new routes from Manchester to Barcelona, Gibraltar and Tenerife. This represented an increase of over 200 per cent to its winter programme, firmly positioning itself as the leading low cost airline operating from Manchester.
A thrice-weekly service to Gibraltar was announced at the time.
Jonathan Crick, commercial director said; ?Since launching in Manchester in 2000, the Monarch Scheduled programme has grown rapidly. We believe that many consumers want a genuine low-cost alternative to the ?no-frills? airlines. Our high level of repeat business demonstrates the success of our low-cost with-frills approach.?
?We have chosen to launch these routes because travel agents in the region told us there is a strong demand for them and our own research substantiated these claims. There were previously no direct scheduled flights from the north to Gibraltar and Tenerife, and Barcelona is a route that is currently under-served from Manchester."
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