Tourism and transport after the depression of the 1920s

The first lecture in the Museum’s 80th anniversary celebrations will be delivered today at 8.30 p.m. at the John Mackintosh Hall. The speaker is Richard Garcia, who has a particular interest in Gibraltar social history.

The talk will examine the growth of tourism and transport in Gibraltar, in the period after the depression of the 1920s, and before the outbreak of the Spanish Civil War in 1936 when – briefly – tourism to Gibraltar flourished.

It was an exciting time for Gibraltar, as it coincided with the commencement of direct air services to Gibraltar. It was also a time of consolidation for sea travel.

The talk will also consider where visitors to Gibraltar stayed at the time, and the development of the hotel infrastructure, as well as the range of places that were visited by tourists. This period saw the birth of the Gibraltar Tourist Bureau, and its impact will also be touched upon. In particular, the early marketing strategy for Gibraltar tourism will be explored.

The talk will be illustrated using Gibraltar picture postcards of the time to show what Gibraltar looked like at the time. They include a number of rare postcards depicting unusual scenes, such as interior views of public areas of the Royal Hotel and the Cecil Hotel.

15-03-10



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