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Figures from Iberia show the route was not viable
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The number of passengers on the Iberia Madrid flights descended to as low as 562 in April this year. On average, this would represent a 25% load factor, or the plane being only 25% full.
Figures provided to us by Iberia for the 8 months of this year, show that August attracted the highest capacity at 67% on average.
The figures show that even a smaller aircraft, with say a 70-seat capacity, would have problems in achieving a viable load factor.
Average number of passengers for the first 8 months of this year (Jan to Aug) ranged from 35 to 94 per flight, but for most months the average daily number of pasengers per flight was from 35 to 62. Only in July and August did they exceed 70.
Load factors for last year ranged from 45% to 81%, which means the aircraft was half full, at best, on most occasions.
If one compares departures on the UK route for last year, they ranged from 73% to 91%, making an average load factor of nearly 82%.
Load factors in excess of 80% are deemed to make a route viable.
The Madrid route was clearly not viable, either with British Airways (run by GB airways) or with Iberia, which shows why both airlines have left the route.
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